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Click here to view the US Postal Services Mailing Standards of the United States Postal Service Domestic Mail Manual Click here to view the US Postal Services Postal Explorer There are several decisions to make before beginning your marketing campaign. The questions below will help you get started. 1. Are you trying to gain new business or encourage existing customers to return? 2. Who is your audience? Are you targeting particular geographies or demographics? 3. What is your specific offer? Are you selling a new product or having a sale? 4. What is the timing to take advantage of your offer? Is there a limited window of opportunity? 5. What do your customers find valuable and useful? 6. What is the budget for your mailing? 7. How many direct mail pieces do you want to send? 8. What type of mailing do you want to send out? Common options include a postcard, letter, newsletter, catalog, or flyer. 9. Who will create the mailing piece? Do you have someone to write effective marketing copy and create the design, or do you need to hire a graphic design agency? 10. What are your expected results? How will you determine the success of your campaign? Call (302) 328-2070 to establish your direct mail strategy.		Do you know how to craft your marketing copy? When creating a new direct mail campaign you need to ensure: – Your mail piece is distinctive and visually appealing. – You address the needs of your target audience. – Your offer is prominent and clearly described. – You make it easy for customers to get additional information. – The imagery you use supports your copy and conveys the offer. – Your headlines and subheads tell your story. – You make it clear what customers must do to take advantage of your offer. Remember, your mail piece needs to interest customers enough to contact you.
		You have multiple options to choose from for your direct marketing campaign. You will want to understand each type in order to select the one that works best for your business goals. Consider your cost, message and audience when deciding which option will be the most effective. Postcards provide a specific area in which to deliver your marketing message. Sometimes this can work to your advantage, as postcards force you to select your words carefully and focus on getting right to the point…the offer. Mailers consist of marketing letters inside an envelope. Using this format allows you to provide greater detail about your product offering and the ability to include additional sales material like fact sheets, testimonials, and inserts. Brochures, Catalogs & Newsletters promote your business in a more detailed fashion with an attractive layout. You can forgo the cost of envelopes by printing the address directly on the back. Self-Mailers are printed on one sheet of folded paper and sealed with a tab or wafer seal that has a space for name, address and postage. View our services or call us to get started today.